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Our collective goals are threefold:
1. Increasing the awareness of Indian coffees in the U.S. coffee market.
2. Coffee roaster / coffee grower contact: To facilitate transparent relationships between Indian coffee growers and U.S. coffee roasters. So far, we have sponsored 6 coffee roasters to India and 4 coffee growers to the U.S.
3. Estate-specific sourcing and marketing. |
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| "You cannot manage what you cannot measure." —Phil Murphy |
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| Our concerted efforts at estate level management helps us create true sustainability where: |
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Coffee plants are healthy, productive- in quality and yields.
Workers are well-compensated monetarily
Growers are profitable
Coffee roasters receive high quality coffees at a 'fair' price
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